Launch films for SaaS

Your product,
understood in seconds.

We make 45–60 second launch films for SaaS teams, for launch day, every feature release and every raise. Script, voice, motion and sound, built from your product. Never a template.

Book a 20-minute call Get a free sample hook

AI drafts. People direct every cut. You approve every fact.

Trusted by

A sea of clones.
Then, something refreshing.

Most SaaS launch videos look the same: a screen recording, stock motion, the same "all-in-one platform". We build yours from your product, so the people you built it for stop scrolling, get it, and remember it.

Work

Our own launch film.
Built the way
we build yours.

Thirty seconds. A hook on the first frame, the category by second three, then proof: a month-end close, a 3 AM page, a customer about to leave. Every beat reads with the sound off.

The three products in the film are Nivor Studies, imagined products made to show range. Your film is built from your product.

Launch Teardowns

We study what makes
a launch work.

Every week we break down the first seconds of a real launch, frame by frame. Teardown 01: three AI launches, 76 million views, and what each one did before second six.

  1. Launch Teardown 01: three AI launches, 76M views, and what they did before second six.
  2. The numbers: TypeSafe AI 40M views, Pine Computer 24.2M, Reve 2.0 12M. Two came from accounts under 2,000 followers.
  3. TypeSafe AI, 0 to 6 seconds: a credential that types itself onto the screen.
  4. Why it works: authority, shown as motion, never said as a boast.
  5. Pine Computer, 0 to 3 seconds: one sentence that disagrees with the room.
  6. Why it works: disagree in the first breath, prove it in the next one.
  7. Reve 2.0, 0 to 3 seconds: the idea, shown before it is ever named.
  8. Why it works: four words, then only proof.
  9. The rule: earn second one, be understood by second six.
  10. Which one would your launch open with?

Frames are credited to the original posts. Swipe or scroll for all 10 slides.

Meet the founder

Hi, I'm Robert.

I started Nivor because the best products I saw were launching with a screen recording and hoping. A launch gets one shot at being understood, and most of them spend it on a logo and a feature list.

I direct every Nivor film myself, from the first line of the script to the last sound. When you book a call, you talk to me.

Book a call with Robert

Process

From brief to film.

  1. 01

    Brief

    Send your product link, who buys it, and the one action viewers should take.

  2. 02

    Script

    A 45–60 s script with a fact table. You approve every claim before we animate.

  3. 03

    First cut

    Motion, voice, captions and sound design, cut for every place you launch: 16:9, 4:5 and 9:16.

  4. 04

    Revise & ship

    Two revision rounds, then final files for X, LinkedIn, Product Hunt, YouTube and Reels. The files are yours.

Plans

Every release gets a film.

Start with one launch film. Or keep every feature release, update and raise on screen, every month.

Launch Film

$1,500 one-off

Founding price $997 for our first three clients

  • 1 film, 45–60 s
  • Script in 2 business days
  • First cut in 7 business days
  • 2 revision rounds
Get started or start with a sample

Founding clients get founding pricing in exchange for permission to feature their film and a short review.

What we promise.

  • The number of films in your plan
  • A fact table you approve
  • Two revisions per film
  • Files you own

What we never do.

  • Promise views, signups or "viral"
  • Put fake reviews in a film
  • Fake dashboards or results

FAQ

Questions founders ask.

How much does a launch film cost?

A single launch film is $1,500. Our first three clients get the founding price of $997 in exchange for permission to feature the film and a short review. Monthly plans start at $2,000 for 4 films.

How long does it take?

You get the script within 2 business days of your brief and the first cut within 7 business days. With two revision rounds, most films are final in about two weeks. Launching sooner? Book a call and tell us your date.

What do you need from me?

Your product link, a login or screen recordings of the key flows, who buys it, and the one thing viewers should do after watching. We handle the script, voice, motion and sound.

Is it animated or filmed?

Motion films built from your real product: your interface, your words, your brand. We don't film on set, so there's no shoot to schedule.

Do you guarantee views?

No. Nobody honest can. Views depend on your audience and how the launch is shared. We promise a film that makes your product understood in seconds, and we'll share what we've learned from studying launches about posting it.

Which formats do I get?

16:9 for X, Product Hunt and YouTube, 4:5 for LinkedIn, and 9:16 for Shorts and Reels, with captions burned in for people watching on mute.

Who owns the film?

You do. Final files are yours to use anywhere, with no licence fees. We only show it in our portfolio with your permission.

Can you keep it secret until launch?

Yes. Nothing about your product is shared before your launch date, and we're happy to sign your NDA.

Do you use AI?

Yes, for drafts and speed. People direct every cut, and you approve every fact in a fact table before anything is animated. Nothing in the film claims what your product can't do.

What if I'm not happy?

You approve the script before we animate, then get two revision rounds on the cut. If you cancel before approving the script, we refund you in full. Monthly plans can be cancelled any time, and films already started are still delivered.

Free sample

See your product's hook
before you spend a dollar.

Tell us what you're shipping. We'll send back the opening seconds of your launch film and a full outline, free.

We reply by email with your hook and outline. No mailing list.